Some of my favourite work
havas // The Palau Pledge: case study
A small but powerful change to an immigration process. CX smarts and creative ingenuity leading to the world's most awarded campaign in 2018 (WARC 100), including the Titanium Grand Prix at Cannes and two D&AD Black Pencils.
havas // THE PALAU PLEDGE: D&AD Black Pencil for 'Campaign Branding & Identity'
wpp // Boots - give joy - Christmas 2023
A Mum and Daughter go on a magical adventure and ‘give back to the givers’ who have helped them on their way.
wpp // Boots - JOY FOR ALL - Christmas 2022
Rated No.1 Christmas Ad by Time Out and The Independent
wpp // Boots - bags of joy - Christmas 2021
The story of Joy. The film at the heart of a data-fuelled campaign which increased ROI by 25% YOY.
wpp // No7 Future renew
The film at the centre of a multi-channel campaign that became the most successful beauty launch in UK history.
havas // THE BOTTOM 100
A PR-led campaign made for the 'Fund for Peace' highlighting the other end of the world's rich list. Winner of a Webby in 2018.
havas // DEFENCE FORCE RECRUITING (DFR): CASE STUDY
I ran the DFR account from 2014-2016 before becoming MD of Havas - then ran this flagship client at an Exec level. The case study below tells the story. Our work on DFR won the Australian Grand Effie (Effectiveness Grand Prix) in 2018 and a Gold Effie for 'Long-term Effects' 2014-2018.
havas // Brand campaigns for the navy, army and aIR FORCE
'DO WHAT YOU LOVE'
A campaign that started by commissioning a national survey and ended with a new way for women to search for jobs on the defence force website.
'THIS IS MY ARMY'
Rebranding the Army. A campaign telling hundreds of stories of personal progression through content, technology and comms.
'AIR FORCE 'WHAT IS UP?' (CINEMA)
Repositioning the Air Force as an aspirational career choice.
This way up...
havas // Defencejobs.gov.au: a REBUILT, RE-PLATFORMED & REIMAGINED DIGITAL EXPERIENCE.
havas // Defence Force Recruiting: VR RecruitinG
A national VR recruitment programme designed to pinpoint high value candidates - tested then scaled up nationally to include nine VR kits currently in use.
havas // Defence Force Recruiting: ADF ACTIVE APP
A highly rated iOS/Android app designed to help candidates pass their pre-entry fitness test and reduce marketing waste deep in the recruitment funnel.
HAVAS // DFR: 'SEE YOURSELF' indigenous recruitment CONTENT
One of several highly successful content films designed to allow Indigenous Australians to 'see themselves' in the defence forces.
Another content piece showing the power of diversity of the Australian Armed Forces.
HAVAS // moët hennessy // dom perignon: the iceless bucket
Moët Hennessy was a digital innovation client at Host/Havas with some serious status brands in their stable. Dom Perignon's problem was that once you put it in an ice bucket you cover up the bottle and logo. So we created the Iceless Bucket – the world’s first ice-free cooling mechanism that uses circular jets of hyper cooled air to keep that decadent bottle beautifully cold - without hiding it.
HAVAS // Virgin mobile: campaigns that punched above their w
#Mealforameal
A purpose-led campaign to launch a new brand platform - Making Mobile Better - that turned social media food pics into real meals for those in need. Winner of a silver Clio for Branded Content.
Game of Phones
A customer loyalty activation with an edge. 40,000 customer fighting a real-time battle to win prizes that highlighted the benefits of being in the Virgin family. The campaign featured an app, content films, PR, social and an innovative live outdoor 'media first'. Winner of a Cannes Lion for Mobile.
Cheers for all the years
A brief for a customer retention eDM that turned into a highly effective loyalty program. Long-term customers were sent a personalised video celebrating their 'Virgin Mobile birthday', alongside a synchronised SMS informing them of their gift. Customers enjoyed their videos so much they shared them, making it an unexpected acquisition tool. Winner of a Webby for Email Marketing.
havas // rb // pine o cleen
Coaster
Disgustingly effective FMCG work
Ball
Taking a product demo to an interesting place
HAVAS // ebay christmas
We created a unique Christmas gifting section on eBay, a Facebook 'Gift Engine' and some heart warming content films to let people know that 'If you know what someone likes, you can find something they love on eBay'.
havas // lastminute.com.au
Need to give someone a hug?
...there's a deal for that
Scorched by the flames of passion?
...there's a deal for that
HAVAS // SONY 4K TV: Like something you've never experienced
A series of films bringing the feeling of 4K TV to standard definition TV screens. It's 'like something you've never experienced'. This is the hero 90" version.
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